Landcare East Gippsland
SOCIAL MEDIA TRAINING
Landcare volunteers care deeply about the environment, and are looking for new and innovative ways to reach their local community.
More than 30 Landcare groups across East Gippsland actively work to protect and improve the natural ecosystem.
Project Overview
Regional Landcare Coordinator Krystel Handley supports all the Landcare volunteers across East Gippsland, in her role at the East Gippsland Catchment Management Authority.
After Googling ‘social media training for Landcare’ Krystel found my website and got in contact.
Landcare groups are often looking for ways to recruit volunteers, publicise events, ask for donations and tell stories that demonstrate their impact.
Volunteers are often mature people, who aren’t digital natives. With limited online skills- and small to non-existent marketing budgets- they need free and cheap ideas and tips to maximise every opportunity to do good in the community.
What we did
I designed a full-day workshop that addressed the needs of the Landcare groups. We ran the in-person training day in Bairnsdale.
Using examples from their own social media channels (and other best-practice examples), we reviewed good, better and best posting techniques, with easy suggestions for improvement.
We built out a Content Pillar Strategy to help with variety and consistency as well as a step-by-step process of what to do when things go wrong.
Every participant left buzzing with ideas, strategies and resources and walked out with a spring in their step.
There was lots of great feedback with one attendee saying “Understanding marketing is not scary, it’s actually a simple, logical and rewarding way to engage your community.”
Another commented: “Very easy to follow and extremely patient with inept people like myself”.
The overall evaluation from workshop participants was a 96% satisfaction rate which was deeply encouraging.
