Social Media Training in Newcastle

Grow your business with smart social media skills.


Increase your profits


Grow your brand


Take home professional photos


Get ahead of your competitors

Register your interest

Next course: 26-27 Feb 2021

Seats strictly limited

Are you using social media to its full potential?

Leverage the power of social media for your business.

Whatever your business, whatever your product or service, social media can help you grow your brand and increase your profits.

We work with each delegate individually to understand their challenges and formulate a plan for growth. Class size is limited to 10.

Every participant will have their very own mini photo-shoot, so you walk away with Instagram-worthy photos taken by our favourite professional photographer Jacob Shultz.

Such fantastic content that’s practical and actionable. Already there’s a huge difference in the responses on my posts and my page following. I thought I had a fair idea about social media but there was so much more to learn. Huge thanks, it was a top notch experience. HIGHLY RECOMMENDED!

Melanie Thornton, SOAR Business Development

The training sessions just whizzed by. I enjoyed the presentations and was able to put my learning into practice. As a result, my followers have increased and I’m finally feeling confident about connecting with my audience.

Sue Hall, Embrace Aquanatal

The classes were really well taught and it was great to get personalised feedback on what we do well, and what needs improvement. An excellent course. Thanks so much.

Daniela Labella, HLoans

A two day Social Media Masterclass with hands-on training and key resources to grow your brand

Social Media Masterclass is the premiere social media training opportunity in Newcastle.


32 Page Workbook


Personal branding photoshoot


Networking opportunities


One-to-One Goal Setting & Strategy Session


Tip Sheets, Templates & Hacks


Fully catered

Newcastle, New South Wales

Next Masterclass: February 2021

Two-day workshop


This social media course is for you if you’re:

Running a start-up or small to medium business
Marketing a community organisation or charity
The staff member responsible for marketing
woman in front of a grey wall

Jodie McEwen

Course Presenter

Jodie McEwen is the founder and owner of The Marketing Side, based in Newcastle Australia. She created her DIY Social Media course after more than 7 years managing social media for organisations large and small. Her aim? That business owners have the tools to master social media for themselves.

Jacob holding a camera

Jacob Shultz


Jacob Shultz is the creative behind the lens. He’s a laidback photographer who has captured authentic everyday moments for business owners across Newcastle and the Hunter. As well as shooting people, Jacob is a passionate landscape photographer.

Your photo-shoot is included

Small business owners often struggle with finding great photos for social media, so we’ve solved that problem for you. Every participant will have their very own mini photo-shoot. You walk away with Instagram-worthy photos taken by our favourite professional photographer Jacob Shultz.

Course Overview

Day 1

• Defining your target market
• Maximising your digital real estate
• Choosing the right platforms
• Creating engaging content
• Smart scheduling

Day 2

• Minding your social manners
• Using great photos
• Leveraging hashtags
• Understanding insights & analytics
• Crafting ad copy

Each delegate will have their own personalised photoshoot.